L’Oréal launches a school in less than a year!


🖊Situation : How to revitalize a profession?

According to the Union National des Entreprises de Coiffure, in 10 years, 10,000 fewer people have engaged in hairdressing studies.
To meet this major challenge for the industry, L’Oréal, the world leader in beauty, is seeking to design and launch a disruptive school to revitalise the hairdressing industry by creating new vocations.


🤝 Task Consulting innovation: the mission entrusted to Schoolab

Schoolab was therefore mandated to create the next school of excellence combining hairdressing & entrepreneurship, and therefore had the task of assembling an ambitious and motivated team including a mission director, a project manager as well as a UX/UI designer and a professional hairdresser trainer. Pedagogical engineers joined the team in order to imagine an innovative school concept and prepare the launch.

📈 Actions: the method and the actions set up to boost business innovation

This new school therefore offers disciplines such as hairdressing, entrepreneurship but also digital, science, soft skills and even English, which is compulsory. Students learn by doing through weekly cross-curricular projects that cover several disciplines. Thanks to the growth hacking methodology, almost 200 applications were received to join the first class.

💡 Innovation project management key Results

A first promotion of about twenty people was launched in January 2020 to validate the concept before opening it on a larger scale at the beginning of September 2020.

8 months – time from idea to operational launch of the school
440 hours of educational content produced
178 number of applications received


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